Master the Art of Fencing,
Every Bout.
Designing and engineering a custom club ecosystem for Abu Dhabi Fencing Club. The platform automates private lesson bookings, piste allocations, and tournament sheet telemetry, delivering a premium digital experience.
Manual scheduling of pistes and coaches led to double-bookings, billing friction, and delay in tournament progression.
Custom platform with automated piste allocator, real-time booking schedules, and automated tournament sheets.
80% administrative booking time reduction, 3x private session growth, and 100% digitalized brackets.

Master the Art of Fencing.
Client Overview
Abu Dhabi Fencing Club is a premium sports facility and training academy dedicated to fencing in the UAE. The club hosts training sessions, local matches, and international fencing tournaments.
The digital platform enables fencers to book piste lanes, schedule private training with certified coaches, and manage membership payments online.
With real-time scheduling algorithms and digital pool sheet generation, the platform cuts administrative booking time by 80%, increases private training slot utilization by 3x, and automates 100% of tournament progression logic — providing an elite experience for fencers, coaches, and staff alike.

Industry
Sports Club & Workforce Management
Location
Abu Dhabi, UAE
Our Services Provided
1
Conceptualization
Logistics & Strategy
Digital Platform Architecture
2
Conceptualization
Piste & Class Scheduling
Custom Scheduling UX Engine
3
Conceptualization
Tournament Manager
Live Pool Sheet Automation
4
Conceptualization
Real-Time Push Alerts
Bilingual Messaging System
The Challenge
Before building Abu Dhabi Fencing Club management ecosystem, the team faced:
Manual scheduling of fencers, coaches, and piste allocations led to frequent double-bookings.
No centralized platform for tracking athlete ratings, match history, and event brackets.
Friction in billing, membership renewals, and class fee collections.

Our Solution
We built:
Automated Piste Allocator: Smart scheduling for coaches, pistes, and private fencing slots.
Tournament Engine: Live pool sheets, automatic bracket progression, and rating leaderboards.
Seamless Payments: Secure multi-currency online payments, billing automations, and digital cards.

Technologies We Use

Impact
80%
Reduction in class booking and enrollment friction.
3x
Increase in private training session volume.
100%
Digital automation of tournament sheet logging.
4.9/5
Fencers and coaches overall platform satisfaction.

Delaine Technologies turned our operational vision into a beautiful, high-performing reality. Previously, scheduling pistes and managing tournament pools was a logistical nightmare for our staff. Delaine built a customized booking engine that works flawlessly and a tournament tracker that has completely digitized our competitions. Our coaches spend more time training athletes and less time managing booking sheets. Their team's technical skills and commitment to our requirements have made them an invaluable partner.
Founder, Abu Dhabi Fencing Club